As your concierge in the world of cold emailing, we take our role seriously. We conduct research and development to ensure that we are always providing the best service we can. Our software is able to monitor your personal engagement rates such as your email open rate and your reply rate. From there we are able to determine what is most effective in terms of marketing for your own personal niche. We use research-backed methods of email writing to draw in the maximum number of customers on your behalf. 

Cold emailing is the perfect form of outreach for many different business models, because we are able to share your information with thousands of people within weeks. We use specialized software to “scrape” the internet for people who are interested in a specific niche directly related to your product, which drastically increases response rates. In 2025, cold email open rates were found to be 20-30%, and the response rates were found to be around 3-5% on average. In a pool of 10,000 emails sent, that converts to around 2,000-3,000 people viewing your product, and 300-500 potential customers!

• People often find that when advertising on Instagram, Facebook, or X (formerly known as Twitter), they struggle to get views and interactions due to the fact that social media advertising is incredibly oversaturated. The benefit of cold emailing is that you are directly contacting a potential customer in their personal inbox, making them less likely to simply scroll away. It is also much easier to reach your exact audience this way, leading you to people who already have a product like yours in their mind.

• Another great thing about hiring Pyrite is that it is very low effort on your part. Simply fill out a form letting us know what your product is and your target audience, attach your website if you have one, and let us do the rest of the work! No need to come up with your own attention-grabbing ad, we handle that for you.